Tuesday, December 1, 2009

Social Media Strategy for 2010

Do you need a Social Networking/Media Strategy for your business in 2010?

Some owners will keep spending on (PPC) Price Per Click Campaigns, Paid Placement, E-mail Blasting methods, even Online Advertising.

They may even bring in an Online Agency to oversee these various campagins to make sure you are getting the best (ROI) Return on Investment you can think of, and it's going to sound like the next best thing.

The value you get when you bring in a Social Media Consultant is learning how your business can adapt it's core competency, or the one thing that sets your business apart from others, and use these various online tools to help brand and shape this fabric of your business until your presence is known as the sole proprietor of it's niche.

The online world is wide open for ANY business that wants to take that next leap year step ahead of any of their competitors' NOT using Social Media for Business.

I did list some Marketing aspects that many businesses use today above, but if you take that extra chance to see what Social Media can do for your business it may be that one piece of the puzzle that your business model needed to skyrocket ahead of your competition.

Having someone inside your business that can be trained by the experts on how to use these online tools for business is what we specialize here at Social Networking San Diego.

The outcome is simple, it's based upon developing a strategy around your core business problems and using your designated trainee to implement in a proactive approach the content needed to reach the audience we will control and build for you.

Every company that works with Social Networking San Diego is in a way a partnership. We will be constantly available to answer questions and help move the business along it's virtual path in the online business world.

The difference is instead of you not knowing who is clicking you online ads and PPC campaigns, yet with Social Media you see your network and can reach out to every single person in it. These are real people wanting to do business every single day. All they ask is for someone else to answer the other end when they have an inquiry.

How much is not caring what people are saying about your business online costly you?

It's up to Marketing Departments to look into new ways of getting the word out about their companies and if Social Networking San Diego has helped hundreds of business understand Social Media for Business then why not give them a try to see how they can help you.

Visit us today @ http://www.socialnetworkingsandiego.com
or Call (760)575-4367 M-F 9-5 PST

Monday, September 21, 2009

Everybody Wants Something For Free...Is There Such a Thing?

In a bad economy such as the one we live in, does it seem like everybody you come across in business wants something for free?

When running a business, spending time on pay for performance business relationship models could really suck your financial focus away from the business in general.

Here are some things to look out for from calls and conversations looking for freebies:

*How does that work?
*Can I just get all the free info I can first?
*Are there any free estimates or trials?
*I'll pay you once I see that it helps my business ok?
*Is there a free e-book I can read first?
*Can we work together on a commission only basis?
*Just show me it works!

New ideas enter the business climate everyday and business owners are very edgy when it comes to investing in a new ideas without any proven track record of R.O.I.

Time and time again big companies will squeeze the life blood away from the small businesses and start-ups that are the driving force to get us out of this recession by making them go the extra mile for them just so the small business can get the big business as a client testimonial.

It's a never ending game of egos and financial wars to take the fittest companies out there and see if they'll survive against the giants. Social Networking San Diego is a very new concept for business owners to understand and most business owners view it as "me too" company. "I'm a social networking expert too, "me too" hire me". If there are so many users out there why couldn't any of these people help my business?

The answer is they can but someone needs to take the ropes and put in the time needed for these sites. If you are hiring a Social Networking expert for your company you have skepticism about who is an expert and who isn't don't you?. Yes, I know millions of users are on these social sites everyday but, how many of them have business degrees with technology backgrounds with a track record of using Social Networking for Businesses?

My point is you can still do the old Marketing tactics you've been doing and getting the same results for your business or, try something different and use a new way to market your business online. Offline marketing is important but, together with online tools could bring in the business you need to move your company forward for the future.

3% of businesses are out there in the world we live in that use Social Networking Sites for Business purposes ONLY. If this is the case and you want to market you firm using these new and interesting interacting online tools then what better than a company in the 3%? This is where Social Networking San Diego lies in the 3% and please set a appointment to meet face-to-face to discuss how we can build a strategy for your company and move it along into the 21st Century.

I guess one thing will still stay the same...content is free.

Friday, August 7, 2009

Guaranteed Twitter Promotion Results

SNSD Twitter Campaign Has The Following:

• For $250 you get 100 clicks to your targeted URL with targeted geographical audience attached using Twitter for Business

• It's up to you how much you spend. (example: 1,000 clicks = $2,500)

• If you already have a Twitter account then ALL we need is your username and password to accomplish the above and 300 plus followers of targeted audience.

• If you don't have a Twitter account we charge $250 for set-up.

This is in a one month period and tracking reports will be given on what part of the world these people are clicking from and total # of clicks with peak market clicking times.

Twitter Promotion Case Studies

Client Twitter Promotions
Company A
Start Date: 7/8/09
Twitter followers: 34
Total clicks to website: 0
Objective: Use Social Media to sell 50 tickets @ targeted URL

Current Date: 8/8/09
Twitter followers: 515
Total clicks to website: 720
Outcome: All 50 tickets were sold and more outside donations were made.

If interested in getting set-up on a Twitter Campaign for your business then contact:
Global eMarketing Solutions, Inc.
DBA: Social Networking San Diego
760-575-GEMS and we can send you the proposal to begin your campaign.
Keith Tacla
Vice President

Monday, July 20, 2009

Is Having a Blog Important For Your Business? Well, What Are The Majors Doing?

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Social Media may be something you may or may not be thinking about for your company but, even if you sit back and read the reports coming in from how social networking has helped the Top 500 U.S. companies, the results may surprise you.

A report conducted By: Eric Mattson, Nora Ganim Barnes, Ph.D. at University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.

The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. For details about the 2007 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine's website at www.Inc.com.

"This study revisits the Inc. 500 approximately one year later (using the 2007 list) in the first longitudinal study on corporate use of these new technologies. Given that previous research now shows that just 11.6% of the Fortune 500 currently having a public blog, it is astounding to see that 39% of the Inc. 500 are blogging. The addition of 3.6% more Fortune 500 companies to the blogosphere pales in comparison to the addition of 20% more of the Inc. 500 companies after the same time period".

This is a clear example that CONTENT IS KING and the more to offer relevant content that your target audience is wanting the more chance you have of keeping or getting their business.

Some blogging platforms out there are Blogger.com and Wordpress.com these sites are both good starter points for any small business to get set-up on and Wordpress will be a little more SEO friendly for your search rankings.

Twitter is a mirco-blog and is also a quick and easy way to get set-up on some internet traffic headed your way with new leads knocking on your virtual door. Your virtual key to connect the two paths with your prospect is networking. Here in San Diego we have dedicated our company to helping people network on the internet using social media for business check us out at: http://www.socialnetworkingsandiego.com

Happy blogging and the more you update your content the better! Blogs are the new company website showing up on business cards and social media website bio links instead of the old static website that never gets updated which costs 20k to build!

Save money and get a blog set-up as soon as possible, trust me you won't be sorry.

Need help writing content in a SEO friendly way? Our online experts can help by either posting the content you send us for your blog and we will post in a SEO friendly way with keywords attached OR you can 100% outsource the amount needed to update your blog with content to our team of content writers.

Contact us today for more rates:
Global e-Marketing Soultions, Inc. DBA Social Networking San Diego

Monday, July 13, 2009

How To Get More Business Through Social Networking

With the thousands of sites out there which ones will get me business the quickest?

Answer: ALL of them!!!

It's not the question of which sites do I choose to get set-up on, people are on thousands of social media platforms left and right but which ones you decide to network on and interact with are going to be the deciding factor if you are going to get new business or not from online marketing.

Building a online marketing strategy is the foundation for any success and turning the virtual relationships you've built and turning them into real world relationships is the key to success!

The top 3 things to get you more business online are the following:

It takes TIME to care about what these people are saying in their conversations and if it's worth your time to try and build a business relationship or not with them.

Every Sales and Business Development person has a target market for an ideal prospect so the question is how much time do you have to search on these many social media websites for a new lead that fits in those guidelines?

To tell you the truth if companies had time to build this interaction then my company Social Networking San Diego would be out of business!

Our prospects fall into 3 categories:

1) Some individuals within a business understand which sites are good to use they just need training on how to use them, this is where we come in.

2) Some businesses have a little time to dedicate for this but, want to work with us in a joint partnership with giving us their content and we post it in a SEO friendly manner in hopes of getting more leads.

3) These Enterprise firms are to busy and have no time for this aspect for their business but, know the value behind it so, they 100% outsource the time needed for interacting online to us. Our content writers will write blog posts and our business development team with forward all leads to the proper sales teams.

Regardless of what areas your business falls into if you don't start putting the necessary TIME needed for social networking online for your business your competitors will jump on this before you do leaving your company in the dust.

You can still do the things you've been doing and get the same results or you can decide to go down a new road that has a proven success rate attached to it.

At Social Networking San Diego we don't care what you decide but, we will be here if you decide to discuss clear next steps for moving forward for the future of your businesses growth even in a bad economy.

Visit our website today http://www.socialnetworkingsandiego.com and get started or continue to waste more money with old marketing tactics with diminishing returns.

Thursday, June 18, 2009

What are the Top 3 Twitter Tools?


Here are some tools that area must have to be a successful Twitter user.

Google for Twitter

Type search.twitter.com into your URL now to see this Twitter Tool.

-You use this to extract keywords that people are using on Twitter that tie into your target market.
-Then you follow these people and hopefully they will follow you back to begin the interaction process remember you can only message someone after they follow you.


Download this tool for the best Twitter platform out today!!

- The tools that Tweetdeck offers are like no other allowing tinyurl's to be made and Retweets.
- Also you can make columns using the search icon for target market extracting.
- Tweetdeck also allows you to see those that are talking about you.


Twitter Yellow pages

- This application is important to use as the new yellow pages of today.
- This is important for Business Development Needs.

We are running Twitter promotions for companies today using these tools discussed above and you will soon see that the amount of time needed on these sites can and will need to be turned into a full-time position for any firm.

Attaching an online marketing department to your business will increase your odds of more pre-qualified, inbound leads working with the already offline marketing tactics you may be doing.

Best of luck and contact me for more info:
Keith Tacla
Vice President
Social Networking San Diego

Thursday, June 11, 2009

Top 3 Social Networking Sites


The very first Social Networking sites to get set-up on as a working professional would have to be Twitter, Linkedin and Facebook hands down. These websites are online tools that will mine online gold with your company's offline shovel. The reasons why these sites are important are very simple to understand. People are on them!

Let's take a moment and talk about Facebook:

* Facebook is now the 4th most visited site in the world.

* Facebook this week signed up their 200 millionth member.

* Facebook went from 100 million members to 200 million in just 8 months.

* Facebook has made $300-350 million dollars in revenue.

With these stats the numbers speak for themselves. Facebook is growing at a amazing rate and this is becoming a problem for many colleges due to the fact that more students are in lectures on their Facebook page instead of following the lesson plan for the day. Businesses are restricting the use of most sites including Facebook due to the fact that employees are using up company time to be on these sites and network with friends.

The world is changing and people are now going to their favorite Social Networking Sites to see updates on their friends and get current status of what people are doing with their lives.

Now let's discuss Linkedin:

* LinkedIn has 42 million members.

* LinkedIn has monetized $75-100 million dollars in revenue.

Linkedin is the virtual Rolodex for the 21st century. This Social Networking site is for the Business Professional to use as a tool to create discussions and interact with different professional groups designed around industry specific topics. Linkedin is one of the best tools for any Business Development/Sales position to add a online tool to the already active offline marketing tools these professionals are using.

I use Linkedin for Social Networking San Diego as well as train professionals how to use this site for business related needs. I have met with many other professionals from my linkedin connections and also have had other companies ask for direct quotes for my service from the interactions I've made on Linkedin. This is real and powerful for any company today!

By using Linkedin as a Business Development tool you will see an increase in potential prospects for your company as Linkedin becomes the new virtual lead generation system. If you are a Business Development person for your company and the pressure is on to bring in new leads to your firm you might want to think about using Linkedin as an online tool that will place more lines in the virtual ocean in hopes on reeling in that big fish, and with training on how to use Linkedin with all it's functions available, you might get a bite from that whale you've been hunting your whole career!

Finally, my favorite Twitter:

* Twitter has 14 million members.

* Twitter has 54 million monthly visits jumping membership by 76% in 3 months

* Twitter apparently has 0 revenue making it the People's Site!!

In other words, Twitter, with its small membership, is an extremely sticky service where its members are making more visits per person than the other sites, and more overall visits than to LinkedIn. You can understand the buzz around Twitter and why there have been rumors that Google is negotiating to buy them out.

It is, indeed, a mixed bag, but no one doubts the future potential here, and thus all of these companies have huge valuations regardless of these numbers.

Overall, the media is lumping social media together into one, but as you can see there are vast differences in terms of membership numbers, services, and growth, as well as demographics. Some sites show little if no revenue when compared to the traditional companies that we know about online.

In order for companies to monetize on social media, they need to understand the dynamics of each of the sites, become members themselves to understand the different functionalities that each site has, and then create and execute a plan to drive new business from these sites.

The strategy, as well as the tools employed, will have to be different depending on the site, and just the fact that it is USERS and not COMPANIES that are controlling these sites, there will have to be a lot of creativity employed in order to find benefit from either directly advertising or driving people to another site where they can sell them something. Social media will require businesses to consider a new and creative approach in order to monetize on them.

The solution to this problem is Social Networking San Diego. We consult and educate our executive level clients how to form a strategy using social media and social networking sites to increase traffic to company websites and increase sales.

More Social = More Search = More Business it's that simple!

Contact me to discuss how to formulate an Online Marketing Plan for your Business:

Keith Tacla
Vice President
Social Networking San Diego
Follow me on Twitter: www.twitter.com/ktacsocal
Direct: 760-500-6043
More Social = More Search = More Business