Saturday, January 31, 2009

The difference between social media and social networking

Social Networking San Diego Blog

by Andrea Hill on December 18, 2008 · 4 comments

in featured, social media

When the New York Times infers that social networking helped Barack Obama get the most powerful job in the world, you know there is a serious paradigm shift underway.

So when you decide your organization needs some of this “social stuff” for your own, how do you know what to ask for?

The social part is easy. You know you want a way for people to connect. Hopefully they’ll talk about your organization and your fantastic products and services. But what’s the difference between social media, and social networking? What do you need?

Social media is still media: a means to transmit information. The difference is that social media offers the opportunity for anyone to create or disseminate the information.

Social networking refers to people with some shared characteristics associating together, and social networks or social networking sites are where this happens.

We don’t think of television or radio as places; they are channels for communication and we can access the information at our home, in our car, or at our favorite sports bar. The message may be pervasive: it isn’t tied to a specific location. It is the message that is primary. Media isn’t a place.

Networking tends to be more context-focused. When we speak of social networking sites, we speak of Facebook or mySpace. In real life, we may think of where we like to spend our time: the golf course, the gym, the local starbucks. We may go to these places because of the people and the atmosphere, because it gives us the opportunity to engage with others with similar interests or experiences.

Do you want to create a radio station, or a coffee shop? Do you want to offer people an easier way to spread your message, or do you want them to hang out? Don’t worry, it’s not that easy a question to answer. It depends on what you want to accomplish, and who your audience is and what THEY want to accomplish. But getting comfortable with these concepts is a first step towards social success!

by Andrea Hill on December 18, 2008

Insight from twitterholic justinrfrench 1-31-08

I have long been asking myself this question and thanks to Andrea's article, this really helps me clarify the difference between social media and social networking. Some of our clients usually ask the same thing too (if they are even savy enough to know what social networking or social media is )

now when i think of social networking- i think of twitter and how twitter has become a business tool. twitter for business and its power has become a focus of mine and i want to educate the masses on the power of twitter and its limitless possibilities. on another note- we have just put together a new blog that focuses JUST on social networking for business! This phenomenon is so new, and there is a large educational shift that traditional business people must realize. You all asked for it, so you all got it! thanks to all my followers, i am dedicating the social networking san diego blog here:
Social Networking San Diego Blog to you. i will see you all soon on twitter- please follow me and subscribe to the new blog

twitterholic justinrfrench
Social Networking San Diego Blog


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1 comment:

Andrea Hill said...

Hi Keith...

I'm glad you gained insight through my post. However, is there any way you could only post an excerpt, and invite readers to come to my blog to read it in its entirety? Google's not really a big fan of the same posts in multiple places, and I also think that if you found something I wrote useful, perhaps others will as well, and it would be nice if they came over to my blog (the original source) for the "full deal".

thanks for understanding!