Thursday, January 22, 2009

Twitter 101 for Business - 1st of 10 series #1 Twitter Etiquette For Business (Spin off)

JustinRFrench Twitter Stats
"Are you running a small business? Are you passionate about Business? Are you an Entrepreneur like me? Then you need to get this breakthrough insight about how to use twitter to generate new business, form strategic alliances, and share real-time information needed to make informed decisions"- justinrfrench

**This will be my series of twitter business reports dedicated to getting the most out of twitter for business purposes and how it transitioned my IT consulting business in San Diego, CA into having an internet marketing & consulting division of the firm. Please see below- my "insights" are displayed with
justinrfrench says " Enjoy!

p.s. Please leave a comment - i put some time into this one

Twitter Etiquette

-re-posted originally by:
—Published August 15, 2008
Every form of communication deserves an etiquette manual, if only so we can treat our fellows better, even in 140-character bites. MARGARET MASON’S 14-point guide to improved tweets.

1. Watch your ratio- If only a few people follow you, but you follow a thousand or more, many people will assume you’re a spammer. That’s because you probably are. Go away, spammer. We do not care about your Facebook app. justinrfrench says "Yes- we want to keep this a virtual BUSINESS networking, current news, and strategic brainstorming sessions discussing new opportunities"

2. Think twice before twittering in an altered state- One drunk tweet might be amusing. Unfortunately, when you’re drunk or high, Twitter is like a can of Pringles. You don’t want to break the seal. justinrfrench says "We as professionals don't party when we are focused on daily duties- we work hard, play harder and usually on the weekends or after hours of course"

One drunk tweet leads to 20 poorly spelled missives on one amazing house party. If you think texting your ex is embarrassing the next morning, try texting all of them. justinrfrench says "see above #2"

3. Consider pausing between tweets. justinrfrench says "of course- we are trying to add followers, thank them respectfully, and keep up with this growing trend of twitterlife"

Twittering 30-plus times an hour pushes other people’s messages off followers’ homepages, and sends mobiles into convulsive twit-fits (to say nothing of excessive SMS charges). If you have a lot to say, but still want to engage with followers without alienating them, consider making more liberal use of DMs.

Also, don’t you occasionally need to use the restroom? Please don’t take your phone in there. Thanks.

4. Keep small conversations private- If you’re deciding what movie to see with your girlfriend, no one else needs to receive those updates. Hitting @ becomes reflexive after a while, but DMs are a better option in these scenarios. justinrfrench says "dont give away the family jewels- you may want to put them on the clock sometimes"

5. Accept lots of people will use lots of @'s - If you’re getting a lot of nonsensical @ messages because you don’t follow the same group of users, either subscribe to the people being mentioned so you can follow the thread, or turn @ messages off. And then stop complaining. justinrfrench says "thats fine"

6. Be vague when twittering private social events- The host may not want her sensitive extended circle to know about the handful of folks she invited for birthday drinks. Let them see it on Flickr. justinrfrench says "ok good"

7. Remember everyone can hear you- This may seem rudimentary, but Twitter is a public medium, just like a blog. Eventually, your mom’s gonna read it. To say nothing of your employer and your parole officer.

If it could get you fired, be used against you in court, or impede your ability to have fun, be-still your typing thumbs. justinrfrench says "This is a very important one. Think before you tweet. my point- if you have something to hide, then dont tweet it."

8. Passive-aggressive tweets are never as inscrutable as the sender thinks. When you’re being mean, even covertly, eventually everyone figures out the target. And then they start firing the arrows back your way. justinrfrench says "we as professionals shouldnt have to worry about this- we are tech savvy business people"

9. Don't compound an accident- If you accidentally twitter a message that was intended to be a direct text, there’s no need to send a follow-up apology if the mistake is obvious. justinrfrench says "i used to send apologies but we are all gonna make mistakes sometimes- just learn from them"

10. Try to keep within the character limit- Twitter is best suited to messages that stay within its 140-character limit. Otherwise, users have to scroll back and track your name through multiple posts. That’s not such a big deal if you do it occasionally, but it can become galling if you make it a habit. justinrfrench says "know your limits in personal and business life and have balance"

11. DM's don't necessarily require a response- You don’t have to answer every time someone contacts you directly, especially if it’s a stranger. However, there’s a greater social price for ignoring a DM if your crew is mostly responders. justinrfrench says "ok"

12. Leave when you want- If you want to stop following someone, stop. There’s no need to send a breakup note. justinrfrench says "ok- we are networking for new business not relationships here- go on eharmony for that stuff- this is a business tool"

13. Plug Moderately- Lots of people ignore this guideline, but if you’re almost exclusively using Twitter to plug your blog posts, events, or products, or to ask people to vote for one of your projects on Digg, you’ll lose some followers. justinrfrench says "3 p's- price, product, promotion- not that bad"

The exception is if you’ve set up an account named after your product or service, which sets a different expectation among subscribers.

14. Answer your own questions- All tweets are prompted by the question “What are you doing?” Many people don’t answer the question, and others are religious about it.

Does it irritate people if you don’t answer the question? Sometimes. Should those people take a deep breath? Possibly. justinrfrench says "yes- dont be offended- some people have thousands of followers so be patient- it may be a day or 2 before they get back to you"

That’s it, you can return to your mobile devices now. People are wondering what you’re doing.

-re-posted originally by:
—Published August 15, 2008
Every form of communication deserves an etiquette manual, if only so we can treat our fellows better, even in 140-character bites. MARGARET MASON’S 14-point guide to improved tweets.

My professional "opinion" on twitter (only being on ACTIVELY for 2 weeks now) is WOW! Microblogging at its finest, and Google loves me :)

**Be sure to follow our fellow twitterer justinparks and thank him for the topic for today-your views on abusing twitter and twitter etiquette , when to say something, when not and what to say. He is the only response i received to twitter topics for today's posting (hopefully i can receive more feedback for the next postings) tweet you all later- justinrfrench
leave a comment please-


Lee said...

Great post! In the few weeks I've been using Twitter, I've seen quite a few gaffes. It should be obvious how to use this tool, but like with most social media, "obvious" doesn't mean people get it.

Jamie Favreau said...

Very informative. Thanks for the information. I think people should also NOT set up Auto DM's they are annoying and NOT very caring.

Diego Arenas C. said...

la gracia de twitter es que NO exige una manera de usarlo, no es necesario orientar a los usuarios nuevos y los antiguos que cada uno lo use como estime conveniente, ESA es la gracia de twitter,


Susan/Second Income Business said...

This is a whole new world for many business people. It's great to see some guidelines. Many are common sense but very useful nonetheless.

cindy/cindyscountrycorner said...

I am a new twitterer and this is my first "social" experience. Sometimes it blows my mind! For me, all the twitting nuances are not always obvious. BUT, I am learning. Thanks for the tips!