Tuesday, May 19, 2009

How Many Eyeballs Do You Have Turning Into Cash for your Business Using Social Media?

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If you use Twitter to market your business then you are ahead of the curve with understanding the potential social media has to expand your business. Having a Twitter account is more than just putting yourself out there and hoping you get contacted for your next big business deal. Interaction is the key and if you treat Twitter as a cocktail party and you work the room getting to meet everyone that has entered your Twitter world this is a good first step in the right direction.

The people with the mindset of, “what’s in it for me” will NOT do well using Twitter for business. This is due to the fact that we are going back to the older ways of doing business through building business relationships online. Now, the people who are on Twitter using all of the tools it has to offer like Tweetdeck, Twellow, search.twitter.com and many others are ahead of the pack. There will be people who claim to make millions while using Twitter and I would be very skeptic about these individuals because if it was that easy everyone would be doing it.

The way I look at Twiiter and many others is like word of mouth on steroids. Content is KING and use your expertise to drive people to you and begin the interaction process how hard can it be to see who's interested and who isn't in what you have to offer? You got them interested in what you have to say or they wouldn’t be following you but if you care you’ll get back to them. This will take time and if you don’t have an hour out of your busy day to market yourself and what you do online then it’s not worth even getting set-up on Twitter.

Thankfully companies are noticing that they need to spend the time needed to interact with these individuals online and if they can’t make the time companies like Social Networking San Diego can put in the time needed to build your business relationships online for you. There really is no science to interact with someone that leaves you a message but, once you are set-up on thousands of sites you need to create programs to tie them all together and drive people as one to your website and increase it ranking down the road on Google. This is no easy task and if you have some programming skills you might be able to make some tasks easier but, I would leave it to the experts that have proven they have helped businesses expand using online tools they have already built and tested.

When companies come to Social Networking San Diego they fall into two categories:

1) They want some training because they are set-up on some social media websites and just need some training on how the monetize the social media sites for their business by learning how to build business relationships online.

2) They are way too busy to invest any time in a social media program but, they understand the importance and outsource the time needed for these sites by having Social Networking San Diego be their virtual online marketing department.

Overall, if a company does NOT understand the more eyeballs that are on your business offerings means more cash coming in then those companies will lose out as many other companies already set-up will be passing them by. Social Networking San Diego cannot help everyone unless they see the value in online marketing using socila media websites but, if you understand that people are on these sites with close to 1 billion users now online interacting it may be time to look into marketing to this audience in the near future.

The time is now and this is simply working with your offline marketing that is currently in place for your business. We aren't asking you to drop everything and start right away but, the time could be now to start thinking about getting a budget together for a service that brings real value to your company.

Keith Tacla
Vice President
Social Networking San Diego
Follow me on Twitter: www.twitter.com/ktacsocal
Direct: 760-500-6043
More Social = More Search = More Business

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